FREE Video Growth Blueprint & 60-Second Video Script

Video Growth Blueprint

(scroll down for 60 Second Video Script Template)

The Core Structure for Your Video Branding Campaign
By Moonhouse

Introduction

Let’s be real—there aren’t any hard-and-fast rules when it comes to making videos for social media. It’s a wild, evolving space where we’re constantly learning what resonates, what people gravitate toward, and what they actually want to watch. That said, every solid go-to-market plan needs a master marketing strategy, and a big part of that is a video content package that’s been carefully thought through. Why? Because video is what gets seen the most—it’s your brand’s front door in today’s world. Social content is absolutely critical for both your brand and personal branding—you need to be as real as possible, showing your authentic self while providing constant value for your audience. This means every piece of content should offer something meaningful, whether it’s a tip, a story, or a solution that keeps them coming back for more. That mindset—always delivering value—is what makes people keep watching, building trust and loyalty over time. While there aren’t strict rules, there are definitely things to consider, stuff that agencies like us at Moonhouse have figured out through performance data and years of creating for brands across LA, OC, SD, and the USA. These 6 videos I’m about to lay out? They’re the foundation for a full-force attack on the market. They’ll help you evaluate what’s working, see what’s performing best, and double down to make your brand unmissable. Let’s dive in and build something that grabs attention and drives results.

1. The Viral Brand Story (Brand Film)

Why It Works: This is the heart of your campaign—a 60-90 second video that defines your brand’s identity when you’re not there to explain it. It must reflect your brand’s vibe: lighthearted, witty, luxurious, or bold. At Moonhouse, we make a big deal out of this because it’s your main commercial—the one that leaves a lasting impression. In general, with viral videos, the first five seconds are critical for grabbing attention, and even though this is your brand film, we want all videos to go viral—so it’s smart to still consider the first 5 seconds as very important in keeping viewers watching.
First 5 Seconds (The Call-Out): The first 5 seconds are the most critical part of your video—80% of viewers decide to keep watching or scroll away. Start with a hook that grabs attention: a vibrant visual (e.g., a burst of color matching your brand palette), a bold question like, “What does [Your Brand] mean to you?” or a surprising statement, “We’re not what you think.” If your brand is playful, use whimsical music; if it’s sleek, go for a dramatic fade-in.
Value: Showcase your brand’s essence through its vibe and what customers say about you. For a lighthearted brand, show joyful moments—like kids playing with your product. For a witty brand, use clever narration or humorous visuals. This isn’t just cinematic; it’s a reflection of your identity, whether that’s elegant, quirky, or bold. Include your founder sharing your mission, or focus on customers raving about their experience. Make it feel like an event that resonates emotionally.
CTA/Reward: Be specific: “Discover the story behind our brand—visit our website to learn more and connect with us today!” This directs viewers to engage further by exploring your brand’s story and building a connection.
Pro Tip: Test multiple hooks for the first 5 seconds (e.g., a question vs. a statement) to see what keeps viewers watching longest. Use on-brand elements like your logo animation or signature colors to make it unmistakably yours.

2. The Problem-Solver Ad (Ad)

Why It Works: A 15-30 second ad that highlights a problem your audience faces and positions your brand as the solution, perfect for TikTok or Instagram. This is your chance to keep them watching in a crowded feed.
First 5 Seconds (The Call-Out): Time is ticking—you’ve got 5 seconds to hook them. Be creative: Start with rapid movement (e.g., a quick zoom-in on a stressed salon owner with a text overlay, “No bookings?”), or use vibrant colors (e.g., a neon splash matching your brand palette) to grab attention. Show an attractive person using your product with confidence, or create intrigue with a surprising visual—like a product magically solving a mess. Pair it with a verbal hook: “Can’t fill your salon chairs?” or “Your events are flopping?”
Value: Show how you solve the problem with impact. For a salon, highlight how a viral video campaign doubled bookings in a week. For an event planner, show how a polished ad filled a venue with 200 attendees. For a fitness brand, demonstrate how a video series increased class sign-ups by 35%. Make it clear: your product or service works, and it’s worth their attention.
CTA/Reward: “Solve your problem today—visit our website to learn how we can help you succeed!” This CTA encourages viewers to take action by visiting the brand’s website, keeping it generic and applicable to any business.
Pro Tip: Speak directly to one specific pain point per ad—don’t try to solve everything at once. For example, if you’re targeting salons, focus solely on low bookings, not staff issues or customer retention. Narrowing in makes your solution feel more personal and urgent, which can boost conversions by up to 20%, based on what we’ve seen with our clients.

3. The Customer Testimonial (Social Proof Video)

Why It Works: A 30-second vertical video that proves your stuff works, using social proof to build trust on social media. This is where you show real results to your target audience.
First 5 Seconds (The Call-Out): Target your demographic directly: “Hey salon owners, this is for you!” or “Business owners, listen up!” Pair it with a Zoom call clip of a client smiling, saying, “This doubled my bookings!” Add a text overlay, “Real Results,” to reinforce the message. The goal is to make your audience feel seen and curious about the outcome.
Value: Show the client’s success in action. For a salon owner, include B-roll of a bustling salon with happy customers getting haircuts. For a tech startup, show their app downloads spiking after a video launch. Highlight specific results: “Our video tripled their Instagram following in 30 days,” or “Their event bookings rose 40%.” Make it authentic—capture raw emotion from the Zoom call to show genuine impact.
CTA/Reward: “Inspired by their success? Comment ‘Glow’ below to let us know you’re ready to shine with us! It’s super important to reply to each comment saying ‘DM’d you’—then make sure you actually do! Be on top of this to build trust and connect with your audience.” This CTA encourages viewers to engage by commenting a specific, industry-relevant word (e.g., "Glow" for a skincare brand), and stresses the importance of replying and following up to foster trust and connection.
Pro Tip: Use a caption hook like, “Their bookings doubled—yours can too!” to keep viewers engaged. Add subtle brand elements (e.g., your logo in the corner) to stay on-brand.

4. The Product Demo Teaser (How-To Video)

Why It Works: A 15-second how-to video that shows how your product works, ideal for Instagram Reels or TikTok. This is less about advertising and more about customer service—perfect for existing customers or those who’ve already purchased your product or service.
First 5 Seconds (The Call-Out): Start with a practical hook: “Here’s how to use [Your Product]!” paired with a close-up of the product in action—like a phone holder stabilizing a device for filming. Use a text overlay, “Set Up in Seconds,” to grab attention.
Value: Demonstrate the product’s functionality for your customers with clear, general specifics in bullet points:

• Ease of Use: Show how quickly it works (e.g., “Set up your phone holder in 3 seconds”).

• Key Feature: Highlight a standout benefit (e.g., “Adjustable angles for perfect shots”).

• Outcome: Share the result (e.g., “Film pro-level videos hands-free”).
  For a phone holder, show it keeping a device steady during a video shoot. For a skincare product, show the application process and the resulting glow. Use After Effects templates for call-out sections to highlight specific pieces: add animated arrows pointing to the adjustable arm of the phone holder, or a glowing effect around the skincare product with text like “Hydrates Instantly.” These templates make your visuals pop and draw attention to key features.
  CTA/Reward: “Need more tips? Follow us for exclusive customer tutorials!” This CTA keeps existing customers engaged without pushing for new inquiries.
  Pro Tip: Add a satisfying sound (e.g., a click as the product locks in) to make it engaging. Use on-brand colors in the background and After Effects templates to maintain consistency.

5. The Behind-the-Scenes Sneak Peek (Social Media)

Why It Works: A 30-second BTS video gives your audience a raw, real look at your process, building connection and authenticity. People love reality, and in 2025, vertical filmmaking is essential for social media platforms like Instagram Stories, TikTok, or Reels.
First 5 Seconds (The Call-Out): Start with a hook, “Here’s the real magic behind our videos!” and a vertical shot of your team setting up—maybe using an iPhone for that authentic, unedited feel. Keep it raw: no polished text overlays, just the natural sound of your team chatting or the click of equipment being set up.
Value: Show the full process with an unedited, real vibe: storyboarding on a tablet, filming with an iPhone in vertical format (9:16), and editing on a laptop with quick, rough cuts. Highlight why vertical matters—80% of social users watch in this format. Share a tip: “We keep shots steady with iPhone gimbals, even on the go.” Include a moment of your team laughing or troubleshooting a shot to show personality.
CTA/Reward: “Loved this behind-the-scenes look? Tag us with #BTSMagic to get featured in our next post!” This CTA encourages viewers to engage by sharing their own content, fostering community interaction and increasing visibility.
Pro Tip: For first-person POV shots, try using META glasses—they’re the easiest way to capture authentic BTS moments without extra setup. Add a trending TikTok sound to boost engagement, and test different BTS moments (e.g., filming vs. editing) to see what resonates most.

6. User-Generated Content (UGC) or Influencer-Driven Video

Why It Works: A 15-30 second video that leverages real users or influencers to showcase your brand in an authentic, relatable way, perfect for social media platforms like TikTok, Instagram, or YouTube Shorts. UGC and influencer content build trust and credibility, showing your product or service in the hands of real people or trusted voices.
First 5 Seconds (The Call-Out): Start with an authentic hook: a real user or influencer holding your product, saying something genuine like, “I wasn’t sure about this at first…” with a text overlay, “Real Review!” Or show them using your product in their daily life—like a fitness influencer wearing your brand’s gear during a workout. Make it feel unscripted and natural to grab attention instantly.
Value: Highlight the genuine experience. For UGC, show a customer unboxing your product, using it, or sharing their honest thoughts (e.g., “This skincare changed my routine—I’m glowing!”). For an influencer-driven video, let them share their unique take (e.g., “I’ve tried 5 fitness brands—this one’s my fave for these 3 reasons…”). Keep it raw and real—imperfect lighting or a casual setting adds to the authenticity. Include B-roll of the product in use, like a quick clip of the skincare being applied or the fitness gear in action during a workout.
CTA/Reward: “Want to try it yourself? Check out the link in our bio to get yours and join the community!” This CTA encourages viewers to engage further while building a sense of community around your brand.
Pro Tip: Encourage UGC by running a hashtag challenge (e.g., #MyBrandMoment) and repost the best entries. For influencers, choose ones who align with your brand’s vibe and audience—authenticity over follower count. Test both UGC and influencer versions to see what drives more engagement.

Next Steps

Now that you’ve got this blueprint, it’s time to take action and make your campaign unstoppable. Attacking all angles in video content is crucial—think of these 6 videos as your foundation, but don’t stop there. Each video can be a template for variations: tweak the Viral Brand Story to focus on different customer stories, adjust the Problem-Solver Ad for new pain points, or create multiple UGC videos with different influencers. By testing variations, you’ll see what resonates most with your audience and double down on what works. The beauty of this approach is that it lets you cover every angle—emotional storytelling, problem-solving, social proof, customer support, authenticity, and community engagement—maximizing your reach and impact.

Here’s why the next step is so exciting: we’re offering a free 60-Second Video Script Template that gives you the exact steps to create your first video. It’s a straightforward guide that walks you through crafting a video that grabs attention, delivers value, and drives action—all in under a minute. We invite you to read the 60-second script and start creating right away. But that’s not all—don’t miss out on the game-changer! You must sign up for our FREE reel, which we’ll shoot and edit with you at Moonhouse. This is your chance to collaborate with our expert team, bringing your vision to life with professional quality that sets you apart. Imagine having a polished, custom reel ready to launch your campaign, all at no cost—it’s the ultimate way to kick things off with a bang! Sign up today by scheduling a Google Meet call—CLICK HERE—and let’s make your brand the talk of the town!

60-Second Video Script Template

Craft a Viral Video to Capture Attention and Tell Your Story
By Moonhouse

Introduction

We live in the attention economy, where people scroll endlessly on their phones seeking that dopamine hit. But what slows down our scroll? The unordinary, the creative, the special—content that feels fresh and meaningful. As content creators, advertisers, filmmakers, and marketers, our aim is to capture your attention, even if it’s fleeting. It’s not a shorter attention span; it’s a more experienced, higher quality-seeking one. We’ve seen it all—movie trailers can even feel boring these days. The small screen is where the best creators shine, turning platforms into more than movies, social media, or distractions. It’s technology that helps us learn about ourselves, discover places we’ve never been, and explore things we don’t yet understand. The answers are in the phone you’re holding—a distraction that might just explain why we’re all here.

That might sound far-fetched, but it’s why I’m passionate about filmmaking and storytelling. I created Moonhouse to give you the power to make amazing videos, and I’m giving you this free script to craft a video you need to post today—one that gets more eyeballs on your brand, company, or service. Your video can be anything: someone holding the phone and speaking directly to the camera, or a series of shots cut together with a voiceover running throughout. What matters are the ingredients—the pieces of the video and how they flow from one part to the next, sending the viewer on a journey where they don’t scroll past. This script is a general outline for any type of video, whether it’s a brand film, ad, or social media teaser. These steps and pointers are the essential recipe for success, boiled down to a few key shots and sounds. Your video doesn’t have to follow this exactly, but these elements have been proven to drive views, engagement, and sales. I love filmmaking, and I love telling stories. You have 60 seconds to tell yours—and then we can share it with the world! Let’s get started!

Script Template

This template breaks down the core elements of a 60-second video (or shorter) into three key sections: the Call-Out (first 5 seconds), the Value (main body), and the CTA/Reward (closing). Each section includes detailed guidance to support first-time creators like you.

Call-Out (First 5 Seconds)

Goal: Stop your audience in their tracks within the first 5 seconds—this is your hook, the most critical part of your video.
Why It Matters: People scroll constantly, looking for something unordinary to slow them down. In those first 5 seconds, 80% of viewers decide to keep watching or move on. You need to be creative and special to stand out in a sea of content. This isn’t about a shorter attention span—it’s about a higher quality-seeking one. Your audience has seen it all, so your hook must feel fresh, intriguing, and worth their time.
How to Do It:

• Verbal Hook: Start with a bold statement, question, or soundbite. Try: “This changed everything for us!” (result-focused), “Struggling to stand out?” (problem-focused), or “Ever seen this before?” (curiosity-driven). Keep it under 5 seconds—short and punchy.

• Visual Hook: Use an unordinary visual to grab attention. Picture this: a husband rushing into the house, shouting, “Honey, where are you?!” as he searches frantically—we assume she’s cheating or something dramatic is happening. But then we see his wife calmly listening to her earbuds, using Speechify to read her books. The payoff? “This is how I read 10 books a week!” It’s a playful twist that highlights how Speechify lets you read more by listening, all in a relatable, understandable way.

• Text/Caption Hook: Add a text overlay or caption to guide the audience’s thoughts—literally tell them what they should be thinking through text. For the Speechify example, overlay text like, “Is she cheating… or just smarter than him?” to plant the question in their mind, or a caption like, “Wait, how DOES she read so much?” to spark curiosity about the resolution. Make it bold and readable in 3 seconds, using your brand’s font and colors for consistency.

• Audio Hook: Choose a sound that breaks the scroll—something out of the usual to grab attention. It could be a tsunami warning sound blaring unexpectedly, a cop car siren wailing, or a baby crying in the distance. The goal is to make viewers pause and wonder what’s happening.

• Be Original: The first 5 seconds are all about originality—it could be the setting that hooks them. Look where the camera is facing: is it a POV shot of someone walking through a hospital, making the viewer wonder, “Why are they there? Where are they going?” Or are they in Tijuana, with vibrant street sounds and colors sparking curiosity about their journey? Make the viewer think and want to watch more—this content metric is key to keeping them engaged for what’s next. Alternatively, start slow with a slow-motion shot, but the content must be unique: “What am I looking at?” Maybe it’s a feather falling in slow motion with a faint heartbeat sound, or a close-up of a mysterious object with a voice whispering, “You're going to die, what are you going to do about it??” Something needs to pique their interest within 5 seconds to drive engagement.
  For First-Timers: Don’t overthink it—pick one bold element to focus on (e.g., a striking visual) and pair it with a simple verbal hook. Test 3-5 variations (e.g., different visuals or statements) by posting them on social media and seeing which gets the most engagement.
  Fill in the Blank: “Struggling with [Viewer’s Pain Point]? We’ve got a [Solution Type] that [Benefit]!”
  Example: “Struggling with low engagement? We’ve got a video strategy that works!”

Value (5-50 Seconds)

Goal: Deliver a story or solution that keeps viewers watching, showing why your video is worth watching, while guiding them on a journey they can’t scroll past.
Why It Matters: This is where you prove your video is worth their time. In the attention economy, your audience craves content that feels meaningful—something that teaches them about themselves, shows them new places, or solves a real problem—or something you're showing in your videos is just simply entertaining and stopping them from moving on—you have them watching your movie. The flow of your video is key: each piece should transition smoothly to the next, taking viewers on a journey that holds their attention. Break your video down to its core: a few key shots and sounds that tell a story or deliver value. This section can adapt to any video type—a brand film, ad, or social teaser—but it must always stay on-brand and engaging.
How to Do It:

• Choose Your Style: Your video can be anything—someone holding the phone and speaking directly to the camera with passion, or a series of shots (e.g., your product in use, a happy customer, a scenic view) cut together with a voiceover running throughout to tie it all together. The style doesn’t matter as much as the ingredients and their flow.

• Tell a Story: Share your brand’s journey (e.g., “We started with a dream to make [Industry] better”), a customer success (e.g., “This salon doubled bookings with one video”), or a problem-solution arc (e.g., “No one was buying—until we tried this”).

• Show the Solution: Highlight your product or service in action. For a brand film, show your team at work or customers raving about you. For an ad, demonstrate how your product solves a pain point (e.g., “Our app saves you 2 hours a day”). For a teaser, show a quick glimpse of the result (e.g., “Look at this glow!”).

• Create the Journey: Use 3-5 key shots to guide the viewer. Shot 1: The hook’s follow-up (e.g., a frustrated face after the “Struggling?” hook). Shot 2: The solution (e.g., your product in use). Shot 3: The result (e.g., a happy customer). Transition smoothly—fade from the problem to the solution with a soft whoosh sound, then cut to the result with a cheerful ding. Add B-roll to keep it dynamic—like your team working, a product close-up, or a customer smiling.

• Unfold the Story: Keep the story unfolding—your audience is watching for a reason, so something has to happen, develop, or build suspense. Show the drama, comedy, or suspense! These can be mini-movies or mini-commercials in essence, like you’re in the second act of a movie—let it rip! Be smarter than your audience; don’t be cheesy unless that’s the goal. Try harder to make it good. Your ultimate aim is for this to be shared, so always ask yourself, “Would I share this?” If the answer’s no, dig deeper to make it compelling.

• Add Sound: Use a background track that matches your brand’s vibe—upbeat for playful, cinematic for elegant. Include natural sounds (e.g., a product clicking into place, a crowd cheering) to make it feel real. For a voiceover, speak naturally, as if you’re talking to a friend, or record someone speaking to the camera with raw emotion.

• Stay On-Brand: If your brand is witty, use clever narration. If it’s heartfelt, show emotional moments. Every shot and sound should feel like YOU.
  For First-Timers: Start simple—pick 3 shots: the problem, the solution, and the result. Write a short voiceover script (e.g., “We fixed X with Y, and here’s Z!”) and record it on your phone, or speak directly to the camera with energy. Don’t worry about perfection; focus on clarity and emotion. Keep the flow logical: hook them, show them value, then lead them to the end. For the best results, consider hiring a pro to film this—they can bring your vision to life with cinematic quality.
  Fill in the Blank: “At [Your Brand], we help [Target Audience] achieve [Benefit] by [Solution]. Watch this: [Shot 1 Description], [Shot 2 Description], [Shot 3 Description].”
  Example: “At Moonhouse, we help brands achieve viral growth by creating stunning videos. Watch this: a struggling business, our team filming their story, and a 50% sales boost!”

CTA/Reward (Last 5-10 Seconds)

Goal: End with a clear call-to-action that drives engagement and hints at a payoff, encouraging viewers to take the next step.
Why It Matters: Your video has captured their attention—now you need to turn that into action, completing their journey without scrolling past. Be very specific about the steps you want your viewers to take—generic asks like “like, follow, and subscribe” often fall flat because most people won’t do them. Instead, focus on actions that keep them watching your content, engaging with your brand, or connecting with you in a meaningful way.
How to Do It:

• Be Specific: Tell them exactly what to do and why it benefits them, focusing on continued engagement. For a fitness brand, “Join our free 7-day workout challenge in our bio to get stronger this week!” For a skincare company, “DM us your skin concerns to get a personalized routine that works!” For a restaurant, “Check out our next video to see our secret recipe—you’ll want to try it this weekend!” The goal is to encourage them to keep watching your stuff, engage with you, or take a step that builds a relationship.

• Hint at the Payoff: Add a reward to motivate them—e.g., “Feel stronger in just 7 days!” (fitness brand), “Get glowing skin in a week!” (skincare company), or “Taste the difference tonight!” (restaurant). Make it clear what they’ll gain by taking action.

• Visual Closer: End with a strong visual—your logo animation, a happy customer, or your product in use. Add a text overlay with the CTA (e.g., “DM Us Now!”) to reinforce the message. If you spoke to the camera, end with a smile and a direct CTA: “Let’s keep this going!” If using a voiceover, show a final shot that feels satisfying, like a customer celebrating.

• Sound Finisher: Use a sound that leaves an impression—a soft chime for elegance, a crowd cheer for excitement, or a trending TikTok sound to stay relevant.
  For First-Timers: Keep it simple—choose one specific action (e.g., “DM us”) and one reward (e.g., “Get a personalized routine”). Write your CTA on a piece of paper and film it as a final shot, or add it as text in a free editing app. To make it truly stand out, consider working with a pro to polish your video and keep viewers coming back for more.
  Fill in the Blank: “Ready to [Viewer’s Desire]? [Specific Action] and [Payoff]!”
  Example: “Ready to transform your skin? DM us your skin concerns and get a personalized routine in a week!”

How to Use This Script

1. Customize It: This script is a general outline for any video—brand film, ad, or teaser. It can be someone speaking to the camera or shots with a voiceover. The ingredients (Call-Out, Value, CTA) and their flow are what matter—taking viewers on a journey they can’t scroll past. These steps are proven to drive views, engagement, and sales.

2. Keep It Simple: Your video boils down to a few shots and sounds. Don’t overcomplicate it—focus on clarity and emotion.

3. Test Variations: Try different hooks in the first 5 seconds (e.g., a question vs. a bold statement) and see what gets the most engagement on social media.

4. Work with a Pro: To make your video truly unordinary, hire a professional team like Moonhouse. We’ll film and edit with cinematic quality to capture attention in the attention economy.

5. Share Your Story: Post your video today and watch the eyeballs roll in. You’ve got 60 seconds to tell your story—make it count!

TAKE YOUR VIDEO GAME TO THE NEXT LEVEL WITH A FREE REEL FROM MOONHOUSE

Don’t stop at just creating your video—take it further and make it unforgettable! You must sign up for a Google Meet call to learn how we can shoot and edit a professional 30-second reel for you, completely FREE! This is your chance to collaborate with our expert team at Moonhouse, crafting a video that launches your campaign with a bang. Imagine having a polished, custom reel ready to captivate your audience, all at no cost—it’s the ultimate way to stand out in the attention economy! Don’t miss out—book your Google Meet today by scheduling a Google-Meet—and let’s create something extraordinary together that will make your brand the talk of the town!